Quip toothbrush target driver#

It remains to be seen if Quip will seek to utilize Amazon in a larger capacity. Quip launched its presence on Amazon in October 2018. This is especially impressive when considering most of Quip’s customers are first time buyers. Quip site conversion has grown 180% between February 2018 and May 2019. All brands have some percentage of consumers comparing their brand with Quip. Newcomer Quip is tackling consumer doubt through an extremely strong affiliate marketing program, driven by testimonials, videos, and more. During the period of January – May 2019, 37% of traffic to the site was direct and 27% of traffic was generated by organic search.

Quip toothbrush target driver#

Brand awarenessīrand awareness serves as the main driver of website visits to. It has also positioned itself as a threat in the larger electric toothbrush market space. When analyzing website traffic & allocating for pure play visits across brands, Quip gets the majority of traffic within the disruptive D2C market. Key takeaways: Quip is the brand to watch in the electric toothbrush space Website traffic One brand in particular, Quip, is quickly differentiating itself from other industry players through a strong digital strategy that resonates with its target audience. As a result, the oral care industry is seeing rapid growth across the digital space. The American Dental Association found that millennials experience more dental problems and are more afraid to visit the dentist than any other age group.Īs millennial dental issues grow, brands are racing to reach this audience, developing beautifully designed products with easy online purchase points. The electric toothbrush industry in the US is also offering innovative value propositions to an otherwise stagnant industry, tapping into an important consumer demographic – millennials.Ī report by Hello Products revealed 3 out of 10 millennials brush their teeth only once a day.

Products for teeth-whitening and at home aligners are just a few of the many dental hygiene products growing in popularity. New and exciting trends are emerging in the oral care industry. If you’re looking for up-to-date data, try Similarweb now.